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Documentation Index

Fetch the complete documentation index at: https://docs.bossmode.ing/llms.txt

Use this file to discover all available pages before exploring further.

🚧 Expanding soon — full Trust Score documentation is in progress.

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Score tiers

ScoreTierWhat it means
80–100High TrustYour business presents with strong credibility signals. Most objections are overcome before the conversation starts.
60–79Moderate TrustGood foundation, but 1–2 gaps are creating friction in the buying process. Addressable with targeted fixes.
40–59Trust DeficitMultiple gaps are creating buying hesitation. Prospects need more work to convert. Common at sub-$5K/month revenue.
0–39Low TrustFoundational credibility work needed before scaling spend. Increasing traffic won’t fix this — the gaps must close first.

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How the score is calculated

The AvatarCzar engine analyzes your inputs across seven dimensions and weights them by their impact on buyer psychology at your price point. Higher-priced offers require higher trust scores — a 65 that converts at 97willnotconvertat97 will not convert at 5,000. Inputs analyzed:
  • Business description and positioning
  • Revenue range and pricing
  • Target customer description
  • Offer structure and guarantee
  • Proof and testimonial availability
  • Content and presence signals

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Interpreting your gaps

After scoring, you receive your top 3 trust gaps. Each gap includes:
  • The gap — what’s missing or weak
  • Why it matters — the buying psychology behind it
  • The fix — a specific action to close the gap
Example gap output: 
{
  "gap": "Specificity",
  "score": 42,
  "why": "Your offer description is vague. Buyers at $5K+ need to know exactly what they're buying, what they'll have after, and when they'll see results.",
  "fix": "Rewrite your offer with a specific outcome, a specific timeline, and a specific mechanism. Remove adjectives that don't carry proof."
}

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API access

# Get a specific trust score record
curl -sH "x-bossmode-token: $BOSSMODE_API_TOKEN" \
  https://bossmode.ing/api/pro/trust-scores/{lead_id} | jq

# List all scores
curl -sH "x-bossmode-token: $BOSSMODE_API_TOKEN" \
  "https://bossmode.ing/api/pro/trust-scores?limit=20" | jq

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Using scores to improve

A Trust Intelligence Score is a snapshot. It reflects your current signals. As you close gaps, re-take the assessment to measure progress. Most operators see a 10–20 point improvement after addressing the top 3 gaps. The Accelerator program includes a guided gap-closing process with BossMode pre-configured for your gap profile.