🚧 Expanding soon — full Trust Score documentation is in progress.
Score tiers
| Score | Tier | What it means |
|---|
| 80–100 | High Trust | Your business presents with strong credibility signals. Most objections are overcome before the conversation starts. |
| 60–79 | Moderate Trust | Good foundation, but 1–2 gaps are creating friction in the buying process. Addressable with targeted fixes. |
| 40–59 | Trust Deficit | Multiple gaps are creating buying hesitation. Prospects need more work to convert. Common at sub-$5K/month revenue. |
| 0–39 | Low Trust | Foundational credibility work needed before scaling spend. Increasing traffic won’t fix this — the gaps must close first. |
How the score is calculated
The AvatarCzar engine analyzes your inputs across seven dimensions and weights them by their impact on buyer psychology at your price point. Higher-priced offers require higher trust scores — a 65 that converts at 97willnotconvertat5,000.
Inputs analyzed:
- Business description and positioning
- Revenue range and pricing
- Target customer description
- Offer structure and guarantee
- Proof and testimonial availability
- Content and presence signals
Interpreting your gaps
After scoring, you receive your top 3 trust gaps. Each gap includes:
- The gap — what’s missing or weak
- Why it matters — the buying psychology behind it
- The fix — a specific action to close the gap
Example gap output:
{
"gap": "Specificity",
"score": 42,
"why": "Your offer description is vague. Buyers at $5K+ need to know exactly what they're buying, what they'll have after, and when they'll see results.",
"fix": "Rewrite your offer with a specific outcome, a specific timeline, and a specific mechanism. Remove adjectives that don't carry proof."
}
API access
# Get a specific trust score record
curl -sH "x-bossmode-token: $BOSSMODE_API_TOKEN" \
https://bossmode.ing/api/pro/trust-scores/{lead_id} | jq
# List all scores
curl -sH "x-bossmode-token: $BOSSMODE_API_TOKEN" \
"https://bossmode.ing/api/pro/trust-scores?limit=20" | jq
Using scores to improve
A Trust Intelligence Score is a snapshot. It reflects your current signals. As you close gaps, re-take the assessment to measure progress. Most operators see a 10–20 point improvement after addressing the top 3 gaps.
The Accelerator program includes a guided gap-closing process with BossMode pre-configured for your gap profile.
