Trust Intelligence Score

🚧 Expanding soon — full Trust Score documentation is in progress.

Score tiers

Score	Tier	What it means
80–100	High Trust	Your business presents with strong credibility signals. Most objections are overcome before the conversation starts.
60–79	Moderate Trust	Good foundation, but 1–2 gaps are creating friction in the buying process. Addressable with targeted fixes.
40–59	Trust Deficit	Multiple gaps are creating buying hesitation. Prospects need more work to convert. Common at sub-$5K/month revenue.
0–39	Low Trust	Foundational credibility work needed before scaling spend. Increasing traffic won’t fix this — the gaps must close first.

How the score is calculated

The AvatarCzar engine analyzes your inputs across seven dimensions and weights them by their impact on buyer psychology at your price point. Higher-priced offers require higher trust scores — a 65 that converts at $97 will not convert at $5,000.

Inputs analyzed:

Business description and positioning

Revenue range and pricing

Target customer description

Offer structure and guarantee

Proof and testimonial availability

Content and presence signals

Interpreting your gaps

After scoring, you receive your top 3 trust gaps. Each gap includes:

The gap — what’s missing or weak

Why it matters — the buying psychology behind it

The fix — a specific action to close the gap

Example gap output:

{
  "gap": "Specificity",
  "score": 42,
  "why": "Your offer description is vague. Buyers at $5K+ need to know exactly what they're buying, what they'll have after, and when they'll see results.",
  "fix": "Rewrite your offer with a specific outcome, a specific timeline, and a specific mechanism. Remove adjectives that don't carry proof."
}

# Get a specific trust score record curl -sH "x-bossmode-token: $BOSSMODE_API_TOKEN" \ https://bossmode.ing/api/pro/trust-scores/{lead_id} | jq # List all scores curl -sH "x-bossmode-token: $BOSSMODE_API_TOKEN" \ "https://bossmode.ing/api/pro/trust-scores?limit=20" | jq

Using scores to improve

A Trust Intelligence Score is a snapshot. It reflects your current signals. As you close gaps, re-take the assessment to measure progress. Most operators see a 10–20 point improvement after addressing the top 3 gaps.

The Accelerator program includes a guided gap-closing process with BossMode pre-configured for your gap profile.

Getting Started

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