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🚧 Expanding soon — full AvatarCzar Engine documentation is in progress.

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What is AvatarCzar?

AvatarCzar is the buyer psychology module that powers BossMode’s Trust Intelligence system. It’s not a separate product — it’s the engine inside BossMode that gives the consigliere its understanding of buyer behavior, trust signals, and conversion psychology. When BossMode refers to “Trust Intelligence” or “the psychology engine,” it’s referring to AvatarCzar’s analysis running under the hood.

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What AvatarCzar does

  1. Models your ideal buyer — Builds a psychological profile of your target customer based on your inputs
  2. Scores trust gaps — Analyzes your business presentation against the seven trust dimensions
  3. Informs directives — Buyer context from AvatarCzar is passed to every capo on every directive
  4. Powers the Trust Score — The /trust-score assessment is an AvatarCzar analysis

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Buyer profiles

AvatarCzar stores up to 10 buyer profiles per operator. Each profile includes:
  • Demographics and psychographics
  • Primary buying motivations
  • Top objections and fear triggers
  • Preferred communication style
  • Trust threshold (what level of trust they need before buying)
The consigliere reads these profiles before every marketing or sales directive.

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Adding buyer profiles

curl -sX POST https://bossmode.ing/api/pro/buyer-profiles \
  -H "x-bossmode-token: $BOSSMODE_API_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "The Motivated Coach",
    "description": "Online coach, 2-5 years experience, $5K-$15K/month revenue, ready to scale but afraid of technology complexity.",
    "primaryMotivation": "More clients without more hours",
    "topObjections": ["Too complex", "Not sure it works for my niche", "Already tried tools"],
    "trustThreshold": "high"
  }'

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Voice calibration

AvatarCzar calibrates brand voice based on buyer profiles. When the consigliere drafts copy, it references the buyer’s preferred communication style to match tone and language patterns. Voice calibration is set per buyer profile:
  • "direct" — Plain, factual, no fluff
  • "warm" — Personal, relational, story-driven
  • "authority" — Expert positioning, data-forward
  • "peer" — Peer-to-peer, conversational, casual