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🚧 Expanding soon — full Attribution documentation is in progress.

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What is revenue attribution?

Revenue attribution is BossMode’s system for connecting a payment to the agent move that drove it. When a sale comes in via Stripe, BossMode traces the customer’s journey back through the touch points, identifies which directive or capo move was responsible, and logs that attribution in the Daily Report. Every dollar has a receipt. You always know which move made the money.

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How attribution works

  1. Signal capture — BossMode ingests Stripe webhooks and UTM parameters from inbound traffic
  2. Touch point matching — Each touch point is matched to a logged capo move (email sent, content published, follow-up executed)
  3. Attribution model — BossMode uses last-touch attribution by default, with full-journey available in the report
  4. Receipt generation — Attribution is written to the audit feed and surfaces in the Daily Report

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Attribution in the API

# Revenue attribution for a date range
curl -sH "x-bossmode-token: $BOSSMODE_API_TOKEN" \
  "https://bossmode.ing/api/pro/attribution?from=2026-04-01&to=2026-04-13" | jq
Response: 
{
  "totalRevenue": 12450,
  "attributed": [
    {
      "amount": 4997,
      "source": "Stripe",
      "customerId": "cus_••••",
      "attributedTo": {
        "type": "capo_move",
        "capo": "capo_marketing",
        "directiveId": "dir_abc123",
        "move": "Follow-up email sequence, day 3",
        "executedAt": "2026-04-10T09:15:00Z"
      }
    }
  ]
}

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Attribution models

ModelDescription
last-touchCredit to the last BossMode move before purchase (default)
first-touchCredit to the first move that brought the lead in
linearCredit spread evenly across all touch points
time-decayMore credit to moves closer to purchase
Configure your model: 
curl -sX PUT https://bossmode.ing/api/pro/settings/attribution \
  -H "x-bossmode-token: $BOSSMODE_API_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{ "model": "last-touch" }'

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Stripe integration

Attribution requires a Stripe webhook connected to BossMode. Configure this in Settings → Integrations → Stripe, or via the API: 
curl -sX POST https://bossmode.ing/api/pro/integrations/stripe \
  -H "x-bossmode-token: $BOSSMODE_API_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{ "webhookSecret": "whsec_••••" }'