Revenue Attribution

🚧 Expanding soon — full Attribution documentation is in progress.

What is revenue attribution?

Revenue attribution is BossMode’s system for connecting a payment to the agent move that drove it. When a sale comes in via Stripe, BossMode traces the customer’s journey back through the touch points, identifies which directive or capo move was responsible, and logs that attribution in the Daily Report. Every dollar has a receipt. You always know which move made the money.

How attribution works

Signal capture — BossMode ingests Stripe webhooks and UTM parameters from inbound traffic
Touch point matching — Each touch point is matched to a logged capo move (email sent, content published, follow-up executed)
Attribution model — BossMode uses last-touch attribution by default, with full-journey available in the report
Receipt generation — Attribution is written to the audit feed and surfaces in the Daily Report

Attribution in the API

# Revenue attribution for a date range
curl -sH "x-bossmode-token: $BOSSMODE_API_TOKEN" \
  "https://bossmode.ing/api/pro/attribution?from=2026-04-01&to=2026-04-13" | jq

Response:

{
  "totalRevenue": 12450,
  "attributed": [
    {
      "amount": 4997,
      "source": "Stripe",
      "customerId": "cus_••••",
      "attributedTo": {
        "type": "capo_move",
        "capo": "capo_marketing",
        "directiveId": "dir_abc123",
        "move": "Follow-up email sequence, day 3",
        "executedAt": "2026-04-10T09:15:00Z"
      }
    }
  ]
}

Attribution models

Model	Description
`last-touch`	Credit to the last BossMode move before purchase (default)
`first-touch`	Credit to the first move that brought the lead in
`linear`	Credit spread evenly across all touch points
`time-decay`	More credit to moves closer to purchase

Configure your model:

curl -sX PUT https://bossmode.ing/api/pro/settings/attribution \
  -H "x-bossmode-token: $BOSSMODE_API_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{ "model": "last-touch" }'

Stripe integration

Attribution requires a Stripe webhook connected to BossMode. Configure this in Settings → Integrations → Stripe, or via the API:

curl -sX POST https://bossmode.ing/api/pro/integrations/stripe \
  -H "x-bossmode-token: $BOSSMODE_API_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{ "webhookSecret": "whsec_••••" }'

Getting Started

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Revenue Attribution

What is revenue attribution?

How attribution works

Attribution in the API

Attribution models

Stripe integration

​What is revenue attribution?

​How attribution works

​Attribution in the API

​Attribution models

​Stripe integration

What is revenue attribution?

How attribution works

Attribution in the API

Attribution models

Stripe integration